Yesterday at the Smart Work and Smart Travel Experience in Utrecht the campagne was launched on the Week of The New World of Work. The title of this campagne (“Het Nieuwe Werken doe je zelf“) actually does not translate very nice in Eglish but an interpretation would be “It is You New World of Work”. The hey take-away here is that you as an employee can change the way you work yourself, bottom up!
This campagne is a coproduction of a number of public and private organizations and, I guess, unique in the world. Their aim is to promote The New World of Work and really make a change the way we work in The Netherlands. Primary objectives here in The Netherlands are to boost our knowledge economy and to reduce traffic.
The Week of The New World of Work starts on November 8th and lasts until the 14th. During this week a lot of promotion on the topic will be made. You can visit a number of locations to see the New World of Work in action, among those locations are (this can’t come as a surprise) YNNO, Youmeet and CreativeValley. A lot of companies will be hosting workshops and other activities to share knowledge and to spread the word on new ways of working. We will be announcing our program for that week shortly!
Next thursday (September 16th) we will host the official launch party of our building! During this party we will also launch our new online platform on “The Way We Work”. If your interested in coming you can register on linkedin.
If you have great ideas for this week or if you want to visit CreativeValley earlier please let me know!