Knowing who has the knowledge is more important then have the knowledge yourself. This businessrule we often hear in our interviews with customers. An the other hand we see that networkingplatforms are growing every day outside the companies (linkedin, xing ed.).
But how can we use both trends useful for our organisations so that we achieve a sort of knowledge network in the organisation? So that employees are knowing from each other which knowledge is available in the organisation. Who knows what?
An other trend that we observe is that people more and more working in networks. When people are working for your organisation they use their own network to get the job done, but they also enlarge their netwerk with new contacts outside of your organisation. So it seems also important to keep also the network alive when employee’s leaving the organisation? The people who leave the organisation have specific knowlegde, they also are a part of the network of the employees who are still working for you and the leaving employee has a network that is interesting for the organisation (a part of the network is build up in your organisation).
We think that twitter can help the organisation to combine the trends in a positive way for the organisation. Twitter can help to:
get many twitter friends and followers to get everyone involved (it is very easy to become friends)
read what your friends are doing and what is on their mind to get more knowledge or ideas form the twitter network
have an easy and fase way to get to know your coworkers and be known by the existing group
blur the organizational borders, twitter networks do not care about your job. So if you stop working somewhere you can still be part of the network
get to know new people and take a peek into their thoughts, so you can get new ideas and knowledge.
Is it hard to get above avantage? We think it is not, the implementation of the twitter-technology is a small change on your intranet. The most work will be to explain the value of the knowlegde network and the reason to twitter to your employees. But the most of them are using networkplatforms outside the company, so why would the change be big?
In the above situation, twitter is used as a social software but then applied in a business context. What are your thoughts on this subject? We would love to hear!