Why relevancy has been and always will be important

Today I read a nice post by Sander Duivestein on Frankwatching titled “The Future of Information: realtime becomes right time”. Providing information at the right time has always been more important than realtime information. Relevancy is the third barrier to information productivity and organizations are coming closer to this barrier. These organizations have made information available (barrier #1) and accessible (barrier #2).

Sander argues that time and attention are scarce goods and that today technology is aware of our context. Well the first argument has been the case since the beginning of time itself. No matter how hard we try there will only be 24 hours in a day of which we can be engaged for maybe 10 to 12 hours maximum. The same can be said for attention. Our brain can focus on one activity or a number of activities. When we are focussed on one activity we ignore everything else. When we focus on a number of activities the quality of all activities will decline. The more activities we try to do the less quality we will produce. The Monkey Business Illusion offers great insight in attention.


The second argument is that technology is finally aware of our context. Of course the world is not black and white and technology was already partly aware of our context, personalization has been part of technology for a number of years. What has changed is that technology is moving tot a 1 on 1 personalization and is combining all available input. This enables algorithms to assess what a person is doing each time of the day. The most promising initiatives at the moment, Siri and Google Now & Glass, are all aimed at the consumer market. Is there a need for an initiative in the consumer market or will consumerization of IT take these consumer initiatives to the office?

For a feel of the power of Google Now and Glass, take a look!

Google Glass


Google Now


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