Marketing Analytics

Bigdata and Social Business

Today I was taking a look at some of the posts and tweets on last weeks Enterprise 2.0 conference in Boston. I visited this conference in 2008 and always keep an eye open this time of year. One of the keynotes was from Lee Bryant from Headshift. He talked about Data Driven Business Improvement. In his talk he combined Enterprise 2.0 (social media at the office) and Bigdata. The Enterprise 2.0 concept is know as “Het Nieuwe Werken” in The Netherlands or in better English The New World of Work. Bigdata is a concept that provides insights in very large amounts of data. The large analists like Gartner and McKinsey Global Institute have published reports on this concept lately.

Data-driven business improvement [slideshare id=8388855&w=425&h=355&sc=no]

View more presentations from Lee Bryant

Lee combines these two concept and shows how this can improve business. This is more or less the same way we at VLC are looking at ways to improve information productivity in organisations. We add Search to the mix to find, combine and present information from both structured (like large amounts of usage statistics of your your website or intranet) and unstructured sources (like douments or tweets).

Thanks Enterprise 2.0 for sharing the photo!

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