Earlier we posted some stuff about twitter. Today twitter has really hit mainstream in The Netherlands. So I guess it is time to look into how companies are using twitter to deliver value!
In terms of the groundwell strategies this a little bit of one way talking. Two examples are DWDD a popular TV news show and NRC a newspaper. DWDD only posts the people how are on the show in tweets so their followers know how is on the show that day. NRC tweets about new posts in their website containing a link to the site. For news the main goals is getting more visitors to the site and alerting people for new content.
UPC is a Dutch example with close to 1500 followers, maybee inspired by Jetblue. The twitter stream is a way for customers to get in touch with customer support about problems with their cable TV. UPC is not as big as Jetblue, Jetblue has 1,5 million followers! Rijkswaterstaat is the dutch traffic agency that uses twitter to talk with the general public and explain projects and roadblocks. The twitter customer service is about another channel in the services mix.
D66 is using twitter for news events and discussion about policies.More political parties have discovered twitter, like PvdA and VVD. More or less politics use twitter as a mix between news and customer services.
Randstad is posting joboffers on twitter through multiple accounts, you can find a buch of them using search. They segment in country and types of jobs. Some accounts are more popular than others. Other agencies offering this service are YER en Adformatie.
Some companies give discounts to followers of specific people. Blogger Nalden is very popular in The Netherlands and companies give discounts to his followers!
Are there more business processes supported by twitter? There must be, so let us know!